Our Sales Philosophy

At Diver City, our philosophy is to provide customers with superior knowledge and customer service to ensure they get the best equipment possible to fit their needs and budget. Our goal isn’t simply to make the sale, we want to make sure that every customer and student is satisfied with the equipment and service they receive from our facility.  We want to be known as the best and we work hard to maintain that reputation.

Personal Attention

Our customers receive personal attention from Diver City staff to ensure they are educated on a variety of equipment in order to meet their specific diving needs. Purchases are supported with the highest level of customer service.


Diver City chooses equipment suppliers who can provide a variety of equipment selection that is affordable, practical and is supported with good customer service.  We choose to work with suppliers who share our sales philosophy and commitment to service for our customers.


We Dive

All of our staff, including the owners dive and teach actively.  This means we are current with equipment trends and will offer experienced advice to our customers.  We dive what we sell.  You will not find any equipment at Diver City that we do not feel will meet your needs.  We have used almost every piece of equipment we stock. If it doesn’t meet our expectations, we won’t sell it at Diver City.

Competitive Pricing

At Diver City, we are committed to offering fair and competitive pricing.  Our loyalty to our suppliers is rewarded by good pricing, which allows us to pass on better discounts on to our customers.  Every item we sell has the price labeled on it to show our commitment to transparency with our customers.

Risk-Free Purchasing

We are confident with our approach to equipment counseling.  If you are not satisfied with the advice you receive from our staff, we will gladly exchange your equipment to meet your needs.